sAIph Search
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ABOUT sAIph SEARCH

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The AI Search Agency Built for Luxury Hotels

Founded after ChatGPT changed how guests choose where to stay, and proven at The Langham, London and Raffles London at The OWO. We measure what AI says about your hotel, then change it.

Free. Within two working days. No call needed.

AT A GLANCE

sAIph Search is the AI search optimisation agency for luxury hospitality, founded by Max Carmichael-Jack and rated 5 out of 5 stars on Clutch.

Trusted by The Langham, London and Raffles London at The OWO. Every answer read by a person, every fix labelled your team, your brand, or us.

70%of ChatGPT answers naming The Langham, from 40%
+228%organic conversions (booking steps) at The Langham
5 / 5stars on Clutch, from verified client reviews

Trusted by world-renowned five-star hotels including The Langham, London and Raffles London at The OWO.

TRUSTED BY

The Langham, London Raffles London at The OWO
5 out of 5 on Clutch

OUR STORY

Founded the month the shortlist moved.

When ChatGPT launched in November 2022, the way people asked for recommendations changed. Within a year, guests were typing "best hotel in Mayfair for an anniversary" into a chatbot and getting three names back, with no results page and no second chance for the hotels that were not named.

We had spent years running search for luxury and B2B brands and could see the gap immediately: the hotels that ranked well on Google were often absent from AI answers, because their pages gave the engines nothing to quote and the booking sites told their story instead. sAIph Search was founded to close that gap for the hotels where the booking is most considered.

The method was proven at The Langham, London, Europe's first grand hotel: 40% to 70% of ChatGPT answers naming the hotel, organic conversions up 228%, and an 83.1% return on fees over the first three months. The same work now runs for Raffles London at The OWO and a growing set of five-star properties and collections.

HOW WE GOT HERE

Four years, one question: who does AI recommend?

  1. 012022 · ChatGPT launchesGuests start asking a chatbot where to stay. The shortlist shrinks to three names.
  2. 022023 · The research beginsWe start testing hotel questions across the engines and mapping which sources they quote. Most of it was booking sites.
  3. 032024 · sAIph Search is foundedA dedicated AI search practice for luxury hospitality, with its own prompt tracker, scoring rubric, and audit method.
  4. 042025 · The Langham, LondonThe method is proven at Europe's first grand hotel: visibility, conversions, and return, all measured on the hotel's own analytics.
  5. 052026 · Raffles and beyondAudits and programmes for five-star hotels and collections, a research team tracking every engine change, and a published methodology.

WHY HOSPITALITY FIRST

Because the stakes are highest where the booking is most considered.

A guest choosing a five-star stay asks AI richer, more decisive questions than almost any other buyer, and the answers concentrate on a shortlist. When the hotel is missing from it, the booking goes to a competitor or to a booking site that charges 15 to 25% for it.

We proved the method at The Langham, London, and the same work holds wherever a recommendation decides the sale: restaurants, spas, venues, collections, and the brands that sell to them.

Max Carmichael-Jack, Founder of sAIph Search

WHO LEADS sAIph

Max Carmichael-Jack, Founder

Max is the senior AI search optimisation consultant on every sAIph engagement. He led research at one of the crypto industry's leading research houses before building a search agency, and that discipline runs through sAIph: measure precisely, publish honestly, and never sell what cannot be proven.

Every client has a named strategist and direct access between reports. Every answer in your audit is read by a person, not scored by a tool.

HOW WE WORK

Four rules we hold ourselves to.

We measure before we promise.

Ten questions free, 100+ in the audit, re-tested every month on the same questions and scoring.

Every named fact is checked.

Freshness and sources verified before anything ships, on your pages and in ours.

Your team approves every change.

Each action labelled your team, your brand, or us, with one request list for the brand.

We re-test our own advice.

A research team tracks every engine change and retires what stops working.

Free. Within two working days. No call needed.

FREE · TWO WORKING DAYS · NO CALL

Find out who AI recommends instead of you.

Ten guest questions, your competitors side by side and up to five quick wins your own team can make this month.

Two emails: your Snapshot and one check-in a week later. Nothing else unless you reply. We never sell your details. Privacy notice →

Max Carmichael-Jack, Founder of sAIph Search, smiling, in a green corduroy jacket

Rather talk it through?

Questions, advice or a second opinion on what your agency is doing: tell Max about your property, portfolio or project and we reply within one working day.