Rising ▲
Gemini briefly dropped citations at a model launch.
For you: every model release can move your visibility overnight, so we re-check your questions straight away.
Source: sAIph knowledge base, Oct 2026 ↗AT A GLANCE
sAIph Search runs AI search optimisation programmes for luxury hotels: on your site, across the sources AI trusts, benchmarked against your competitors every month.
At The Langham, London, ChatGPT answers naming the hotel rose from 40% to 70% in 90 days. We measure what ChatGPT, Gemini, Claude, Perplexity, and Copilot say about you, then change it: pages written to guest questions, technical access, and the guides, listings, reviews, Reddit threads and Wikipedia entries AI relies on.
5live AI engines, re-tested every month
40% → 70%ChatGPT answers naming The Langham, in 90 days
+228%Conversions at The Langham, with £1.83 back per £1 over the first three months
Trusted by world-renowned five-star hotels including The Langham, London and Raffles London at The OWO.
01 · THE PROGRAMME
AI search optimisation and SEO
The monthly programme. Pages, facts, sources, reviews, and PR, worked every month and re-tested so you can see share move from your competitors to you. From 10 to 80 hours a month, from £1,350.
- Pages written to the questions guests ask, ready to publish or published by us
- Technical access, rendering, and speed kept clean for every AI crawler
- Off-site: guides, listings, reviews, Wikipedia, and press, corrected and earned
- Competitor benchmark re-run monthly, share of voice reported by engine
- AI assistants tracked as a channel in GA4, bookings traced back
02 · THE AUDIT
The AI Search Audit
Where every programme starts. More than 100 guest questions across five engines, your site read like a crawler, every source mapped, and a phased plan naming who owns each fix. £4,600, included with qualifying programmes.
- 100+ questions, five engines, every answer read by a person
- You against seven or eight competitors, question by question
- Executive summary, action plan, and fact sheet for your team
- Re-tests at day 30 and day 90
03 · RELAUNCH AND MIGRATION
Website relaunch: AI search and SEO
The riskiest moment for search is the best moment to become readable by AI. We map every old address, protect what ranks, and build each page so ChatGPT, Gemini, and Perplexity can read and quote it. Abby Connect: +20% traffic and sales after relaunch.
- Redirect map for every old address, no chains, no blanket redirects
- Content and metadata parity, checked before launch
- AI crawler access and rendering tested on staging
- AI visibility measured before and after launch
FOR HOTEL GROUPS AND COLLECTIONS
Brand and property, worked together.
Brand-level and property-level question sets, group reporting, and one request list for the brand team.
WHAT YOU ARE BUYING
More direct bookings, won from the guests who ask AI where to stay.
Every programme is built to move bookings from the OTAs to your own website. That is the focus, and every piece of work below exists to serve it.
01
Win the question
We test the questions your guests actually ask and make your hotel the answer the engine gives first, so the guest arrives already decided.
02
Take share from competitors
Every question is benchmarked against the hotels you compete with. Where a rival is named instead of you, we find out why and take that answer back.
03
Fix the sources AI trusts
Most of what AI says about you comes from booking sites, review platforms, guides, and press. We correct, place and earn coverage there, so the engine quotes you, not an OTA.
04
Send the booking direct
Answers point to your own pages, with the facts and the booking route on them, so the guest books with you and the commission stays in the property.
Free. Within two working days. No call needed.
THE WORKSTREAMS
On your site, off it, and measured against your competitors.
On your site we publish the facts AI needs. Off your site we work the booking sites, review platforms, guides, Wikipedia and press the engines quote. Every question is benchmarked against the hotels you compete with, so we know where the attention is going and how to bring it to you. Your audit decides which workstreams get your hours.
Select a workstream
01 · Measure
Know exactly where you stand, every month
Not just the questions. We measure everything that decides whether AI names you, then re-run it monthly so every change is visible.
FROM OUR WORK In one recent audit, the tracker mislabelled more than 100 answers as naming the hotel. Reading them is the job.
Your guest questions tested live in ChatGPT, Gemini, Claude, Perplexity, and Copilot, read by a person
Share of voice against the competitors guests compare you with, question by question
Technical: crawler access, rendering, response times, and what text survives extraction
Off-site: every source the engines cite for you and for each competitor
Accuracy and sentiment: what AI says about you, and whether it is true
Bookings and enquiries traced back to AI assistants in GA4
Select a workstream
02 · Your website
Pages AI can read and quote
The facts guests ask about, on the page as text, written to the questions they type.
FROM OUR WORK At The Langham, 48 answers to real guest questions across five key pages took ChatGPT from 40% to 70% of answers in 90 days.
Rooms, suites, dining, spa, events, and occasion pages written ready to publish
Prices, capacities, awards, hours, and booking routes as visible text
Crawler access, rendering, sitemaps, and redirects fixed, and kept fixed
A technical brief your team can implement, or we make the fixes for you if you prefer
Select a workstream
03 · Off your website
The sources AI trusts, describing you accurately
Most of what AI says about a hotel comes from other sites. We work on the ones the engines actually use.
FROM OUR WORK Booking sites supply half of ChatGPT's hotel citations; hotel websites supply 6.9% (Local Falcon, 998 US hotels, Sep 2026).
Guides, listings, and round-ups the engines cite: submissions and corrections
Wikipedia and Wikidata accuracy, Google Business Profile and Bing Places
Review replies and review programmes, with guidance for your team
PR briefs and pitches to the publications AI quotes, with your PR agency or for you
Disclosed answers in the communities guests use, where it helps
Select a workstream
04 · Competitors
Take the questions your rivals currently win
Every question has a winner. We find out why, then give AI a better reason to name you.
FROM OUR WORK A grand five-star listed on every booking site appeared in none of eight unbranded guest questions. Its competitors took all eight.
Question-by-question benchmark against five or more named competitors
The facts and sources that earn each rival its place, and what you are missing
Priority list: the questions closest to flipping, worked first
Monthly re-test so you can see share move from them to you
Select a workstream
05 · Report
See it working, in bookings
One monthly working session and one report, written for the person who signs it off.
FROM OUR WORK Organic conversions (booking steps) at The Langham rose 228% on flat traffic, measured in the hotel's own GA4.
Visibility and share of voice by engine and by revenue priority
What changed in AI search this month and what we changed in response
AI assistants as their own channel in GA4, bookings and enquiries traced back
Quarterly summary for owners and group
WIN THE BOOKING, NOT JUST THE MENTION
Being named is half of it. The booking has to come to you.
When AI recommends your hotel, four things decide whether the guest books direct or through an OTA. We work on all four.
Price
Rate checks against the OTAs, and "from" prices AI can read, so the quoted rate is yours.
A reason to book direct
Your member benefits and direct-only inclusions stated as plain facts AI can repeat.
The official link
Every listing and knowledge source pointing to your own website, and your rate in Google Hotel Center.
The sources AI trusts
The guides, ratings and reviews that shortlist you, linked to your site, not an OTA.
WHY IT WORKS
Answers read by a person, work shipped every month, results you can check.
Tools count mentions. We read every answer across ChatGPT, Gemini, Claude, Perplexity, and Copilot, write the pages and placements that change them, and re-test on the same questions so you can see what moved.
CASE STUDY · THE LANGHAM, LONDON
★★★★★40% → 70%ChatGPT answers naming the hotel, in 90 days
+228%Organic conversions (booking steps), on flat traffic
83.1%ROI over the first three months (£1.83 back per £1 of fees)
"Our brand is entering far more AI conversations than it was a month ago."
Joe Bamsey, then Director of E-Commerce, The Langham, London · Verified on Clutch ↗
WHAT CHANGES FOR YOUR HOTEL
Four things you will see move.
Every programme is built from your audit, so the mix differs. These are the results it is built to produce.
You appear in the answers you were missing from
Questions that named competitors instead start to name you, beginning with the ones closest to flipping.
AI describes you accurately
Prices, venues, awards, and services quoted correctly, because they are on your pages and in the sources AI trusts.
Competitors lose share to you
Question by question, the benchmark shows share of voice moving from the hotels guests compared you with.
Bookings arrive direct
AI assistants show up as a channel in your analytics, and the guests they send book on your site, not through an OTA.
Free. Within two working days. No call needed.
Not sure where to start? Ask us anything.
Advice, a second opinion or a quick question. We reply within one working day.
WORKING WITH YOUR AGENCIES AND TEAMS
We slot in beside the people you already have.
Your SEO agency keeps you ranking. Your PR agency keeps you in the press. Your web team owns the site. We own the one thing none of them do: how AI engines read, describe and recommend you, and we hand each of them the fixes that sit in their lane.
YOUR SEO AGENCY
One owner for every fix
Every action is labelled your team, your brand, your agency or us. Nothing lands on two desks and nothing falls between them.
YOUR PR AGENCY
Briefs they can run with
We tell them which publications the engines quote for your category and what the piece needs to say to be cited. They pitch it; we measure the lift.
YOUR BRAND AND WEB TEAM
Documented, approved, in your templates
Pages are written ready to publish in your voice and CMS. The brand gets one ordered request list for anything that needs head office.
The key takeaway: your agencies keep you ranking and in the press. We make sure the guest's AI answer names you, and books with you.
CITED VS RECOMMENDED
Why do some hotels get cited but never recommended?
Being used as a source and being named as the answer are different things. AI cites many brands it never recommends. We work on both.
Cited
Your page is used as a source for a fact. It comes from clear, factual pages AI can read: the on-site work.
Recommended
You are named as the answer to "where should I stay?". It comes from what the wider web consistently says about you: the off-site work.
Both
The hotels that win direct bookings from AI are cited for their facts and recommended for the occasion. The programme is built to earn both.
Source: GPO, State of AI Search, Sep 2026.
FREE · TWO WORKING DAYS · NO CALL
Find out who AI recommends instead of you.
Ten guest questions, your competitors side by side and up to five quick wins your own team can make this month.
Two emails: your Snapshot and one check-in a week later. Nothing else unless you reply. We never sell your details. Privacy notice →