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OFF-SITE AI AUDIT

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AI Describes You in Someone Else’s Words: Change the Words

Booking sites, guides, reviews, Reddit and Wikipedia supply most of what AI says about a hotel. We map every source the engines cite for your rivals, then win the ones that matter.

Free, within two working days, no call needed. Budget season: the Snapshot gives you the evidence for a 2027 AI search line.

★★★★★Trusted by world-renowned five-star hotels, including The Langham, London and Raffles London at The OWO

AT A GLANCE

In a study of 998 US hotels, Tripadvisor and Booking.com supplied half the citations in ChatGPT's hotel answers and hotel websites 6.9%.

sAIph Search's off-site AI audit maps every source the engines use to describe you and your competitors, then corrects, submits and places what changes the answer.

50%of ChatGPT hotel citations come from Tripadvisor and Booking.com
6.9%come from hotel websites
3engines mapped, source by source

Trusted by world-renowned five-star hotels including The Langham, London and Raffles London at The OWO.

WHERE HOTEL ANSWERS COME FROM

Your website is 6.9% of the story.

27.1%

of ChatGPT hotel citations come from Tripadvisor

23.1%

come from Booking.com

69.2%

of Gemini hotel citations come from booking sites

Local Falcon Hotel AI Visibility Index, 998 US hotels, Sep 2026.

WHAT THE AUDIT MAPS

What does the audit cover?

01

Who cites you today

Every source the engines use for you, on which engine and in what words.

02

The gap list

The sources that cite your competitors and not you, and whether a listing is free, paid or held by a rival.

03

Wrong facts

Old prices, closed venues and retired names in listings, Wikipedia, and Wikidata.

04

Reviews and Reddit

What AI takes from review platforms and community threads, and how responses change it.

THEN WE DO THE WORK

What we submit, correct and place

See the full programme

WE DO

✓Submission packs to official guides and seasonal round-ups

✓Corrections to listings carrying old details

✓Copy written in each source's own format

✓Sourced Wikipedia and Wikidata updates, put forward openly

✓Genuine, disclosed Reddit and community answers

✓A reply to every review, and a 90-day review programme

✓PR pitches to the publications AI quotes

WE WILL NOT

✕Pay a platform to fix the problem for you

✕Try to remove legitimate reviews

✕Use incentivised reviews

✕Rely on wire press releases in place of earned coverage

FROM OUR WORK

A handful of negative reviews on one site had become ChatGPT's story about a premium travel brand. A reply to every review, a 90-day programme and authority listings changed it, without paying the platform.

WHAT'S CHANGED IN AI SEARCH

What has changed in AI search this month?

The engines change their sources and rules every few weeks. We track what moved, what we have stopped recommending and why.

Last reviewed 1 October 2026. Updated monthly.

Every change, with sources →
Falling ▼

ChatGPT cut its Reddit citations by more than half.

For you: Reddit threads are no longer a dependable route into ChatGPT, so effort goes to the sources it still trusts: your own pages, guides, listings, and press.

Source: Promptwatch via Search Engine Journal, Aug 2026 ↗
Max Carmichael-Jack, Founder of sAIph Search

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IN PRACTICE

What does the plan look like in practice?

A premium travel brand with thousands of strong client reviews on its own platform found that a handful of negative reviews on one review site had become ChatGPT's story about it. The platform quoted a five-figure fee to help. We designed a plan that needed none: a specific, human reply to every review, a 90-day review programme timed to the window AI weighs most, presence on the authority platforms AI uses for that sector, a factual page AI could quote and one targeted piece of editorial coverage.

WHAT WE WILL NOT DO

What do we not recommend?

  • Paying a platform to fix the problem for you.
  • Trying to remove legitimate reviews.
  • Incentivised reviews, which breach platform rules and can backfire.
  • Wire press releases on their own, in place of earned coverage.

THE OTA LISTINGS

Keep the OTA listings. Win the final click.

OTA listings are one of the sources AI reads, and they feed direct bookings through the billboard effect. We keep shared facts identical everywhere and keep the exclusives on your own site.

Identical facts everywhere

Name, address, room facts and policies match across every OTA, Google and Wikidata, so engines trust them.

Exclusives on your site

Member benefits, packages and direct-only inclusions live on your website, where AI can quote them as the reason to book direct.

The official link

Every profile and knowledge source names your own website as the official site.

THE DIFFERENCE

How is this different from an online reputation audit?

A traditional reputation audit counts reviews and press mentions. An off-site AI audit asks a narrower question: what do AI engines repeat about you, and from which sources? We fix the ones the engines actually use.

HOW TO GET IT

How do you get it?

The off-site audit is part of every AI Search Audit (£4,600, or included with a qualifying programme), and the work it finds runs monthly inside your programme.

What the AI Search Audit includes →

FREE · TWO WORKING DAYS · NO CALL

Find out who AI recommends instead of you.

Ten guest questions, your competitors side by side and up to five quick wins your own team can make this month.

Two emails: your Snapshot and one check-in a week later. Nothing else unless you reply. We never sell your details. Privacy notice →

Max Carmichael-Jack, Founder of sAIph Search, smiling, in a green corduroy jacket

Rather talk it through?

Questions, advice or a second opinion on what your agency is doing: tell Max about your property, portfolio or project and we reply within one working day.