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CASE STUDY · THE LANGHAM, LONDON

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The Langham, London: From 40% to 70% of ChatGPT Answers in 90 Days

★★★★★Trusted by world-renowned five-star hotels, including The Langham, London and Raffles London at The OWO

AT A GLANCE

sAIph Search took The Langham, London from 40% to 70% of ChatGPT answers naming the hotel in 90 days.

Organic conversions (booking steps) rose 228% on flat traffic, and the hotel's own Adobe Analytics recorded AI-referred revenue worth £1.83 for every £1 of fees. The hotel's team made the changes; we specified and measured them.

40% → 70%of ChatGPT answers naming the hotel, in 90 days
+228%more organic booking steps, on flat traffic
83.1%ROI over the first three months (£1.83 back per £1 of fees)

Trusted by world-renowned five-star hotels including The Langham, London and Raffles London at The OWO.

See where your hotel stands, free →
CHATGPT ANSWERS NAMING THE HOTEL40% → 70%

In 90 days, May to July 2026

CONVERSIONS+228%

Organic conversions (booking steps), on flat traffic

RETURN ON INVESTMENT£1.83 per £1

£1.83 back for every £1 of fees over the first three months, in the hotel's own Adobe Analytics

CONTENT PUBLISHED48

answers to real guest questions across five key pages

The Langham, London
The Langham, London, on Portland Place

THE PROBLEM

Asked where to stay, where to take afternoon tea or where to hold a ballroom event, the engines cited booking sites and competitors.

WHAT WE DID

✓Pages opened with citable facts: Europe's first grand hotel, established 1865, 23 event venues

✓48 answers to real guest questions across five key pages

✓The hotel's facts on the page across stays, dining, spa and events

✓AI crawler access opened

✓Consistency across the directories AI trusts

★★★★★

"The dedication of sAIph Search's team, the sheer volume of work they've put in, and their ability to work so well with our team are impressive. There's nothing they need to improve."

Joe Bamsey, then Director of E-Commerce, The Langham, London

Read the review on Clutch ↗

WHAT OTHER HOTELS CAN TAKE

What can other hotels take from it?

01

Win one revenue area at a time.

Start where the facts are strongest and the competition is clearest.

02

Facts beat adjectives.

Visibility rose fastest where pages opened with specific, quotable detail.

03

Presence comes before promotion.

Structure gets you into the answer; depth and authority move you up the list.

AI answers vary between runs, so visibility figures are directional. Booking steps are GA4 key events from unpaid search. The programme contributed alongside the hotel's other activity.

WHAT WE DID

What did sAIph do?

A dated timeline across the 90 days.
  1. 01May 2026, week one. Kick-off, revenue priorities agreed and the guest question set approved.
  2. 02Week two. AI crawler access opened at the CDN and robots.txt.
  3. 03Weeks three to six. Five key pages rewritten to open with citable facts, with 48 answers to real guest questions.
  4. 04Weeks six to ten. Directory and listing consistency across the sources AI trusts.
  5. 05Day 12, then monthly. Re-tests on the same questions and engines, ending July 2026.
Max Carmichael-Jack, Founder of sAIph Search

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THE RESULTS

What were the results?

CHATGPT ANSWERS NAMING THE HOTEL
40%May 2026
70%July 2026

Overall AI visibility across every engine we track rose from 34% to 59% over the same period.

ORGANIC KEY EVENTS+228%

GA4 booking steps from unpaid search, on flat traffic.

RETURN ON FEES83.1%

Back for every £1 of fees, over the first three months. AI-attributed revenue in the hotel's Adobe Analytics, Feb to Jul 2026.

Source: sAIph tracking, May to Jul 2026; the hotel's GA4 and Adobe Analytics.

Method

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Max Carmichael-Jack, Founder of sAIph Search, smiling, in a green corduroy jacket

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Questions, advice or a second opinion on what your agency is doing: tell Max about your property, portfolio or project and we reply within one working day.