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PRICING

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AI Search Pricing for Luxury Hotels, Published in Full, With the Payback Sums

The Snapshot is free. The AI Search Audit is £4,600. Programmes run from 10 to 80 hours a month, from £1,350 a month, built around your hotel. All prices exclude VAT.

Free, within two working days, no call needed. Budget season: the Snapshot gives you the evidence for a 2027 AI search line.

A CITY HOTEL AT £750 A NIGHT

< 2 stays

a month covers our most popular programme at a £750 rate.

  • Free Snapshot£0
  • AI Search Audit£4,600
  • ProgrammesFrom £1,350 a month

★★★★★Trusted by world-renowned five-star hotels, including The Langham, London and Raffles London at The OWO

AT A GLANCE

Most luxury hotels cover the fee with fewer than two direct stays a month.

The AI Search Visibility Snapshot is free. The AI Search Audit is £4,600The sum: our most popular programme is £2,700 a month; a £750 rate over 2.5 nights is £1,875 a stay, so 1.4 extra direct stays a month cover it in revenue. Use the calculator below with your own rate, and judge payback against the commission you already pay on bookings that come through OTAs.

FreeAI Search Visibility Snapshot, in two working days
£4,600AI Search Audit until 31 Dec 2026
From £1,350a month, built around your hotel

Trusted by world-renowned five-star hotels including The Langham, London and Raffles London at The OWO.

PAYBACK CALCULATOR

How we move bookings from the OTAs to your website, and what that is worth.

Most of what AI says about a hotel comes from booking sites, so the engines send guests there and the OTA takes 15 to 25%. The programme changes what AI reads: your pages, the guides and directories that link to you, and your review profiles, so the engines cite you and send the guest to your site. Enter your rate and stay length to see how many of those direct stays cover the fee.

The Langham, London recorded an 83.1% return on investment over the first three months: £1.83 back for every £1 of fees, on its own analytics.

How we win the direct booking →

YOUR NUMBERS

Booking-site commission18%

Programme

WHAT IT TAKES TO PAY BACK

1.4

direct stays a month cover the Signature fee of £2,700 a month.

£338commission kept on one direct stay worth £1,875
8stays a month if you count only the commission saved

Revenue break-even, not profit, on your own numbers.

See full pricing →

PROGRAMMES

Built around your hotel, from your audit.

FOUNDATION · 10 HOURS

£1,350a month · £135 an hour

One property with a strong in-house team.

Audit added. Six-month minimum.

Discuss your project
Most single hotels

SIGNATURE · 20 HOURS

£2,700a month · £135 an hour

Most single luxury hotels.

Audit included on 12 months. Written 90-day guarantee.

Discuss your project

FLAGSHIP · 40 HOURS

£4,860a month · £121.50 an hour

Flagships, openings, renovations, competitive cities.

Audit included. Written 90-day guarantee.

Discuss your project

ESTATE · 80 HOURS

£8,640a month · £108 an hour

Groups, collections and multi-market brands.

Audit included. Quarterly board summary.

Discuss your project

Tracking, monthly reporting and the working session are included on top of your hours. Additional languages £2,000 a month each. Hourly work outside a programme £165; emergency work £195. All prices exclude VAT.

WHAT A DIRECT BOOKING IS WORTH

How many direct bookings cover the fee? Fewer than you think.

Every guest who books on your site instead of through a booking site keeps the commission in the property and is yours to re-market. These are revenue break-even figures for typical luxury properties, using the Signature programme at £2,700 a month unless stated. In discovery we use your own numbers.

Five-star city hotel

< 2

direct stays a month

£750 a night, 2.5 nights. Each stay also keeps £280 to £470 of commission.

Resort

< 1

direct stay a month

£1,400 a night, five nights, on the Flagship programme at £4,860.

Hotel restaurant

7

tables for two a month

Tasting menu at £195 a head.

Events and weddings venue

1

wedding covers eight months

One wedding at £40,000, on the Flagship programme.

Spa with memberships

8

new memberships a year

£4,000 a year, on Signature for 12 months.

30-property collection

1

stay per property per quarter

£400 a night, two nights, on the Estate programme at £8,640.

Commission varies by contract; Booking.com is typically 10% to 20% and Expedia 15% to 30% (SmartOrder, Sep 2026).

THE GUARANTEE

We put the outcome in writing. Almost nobody in this market does.

We measure before we promise. The audit tells us exactly which questions you are missing from and why, so we know what the programme will move before it starts. That is why we can commit to the result in your agreement, and why we are comfortable being held to it.

How it works

  • From 20 hours a month, we agree in writing the questions that matter to your revenue.
  • Your baseline is the average of two test runs in the same week. At day 90 we measure the same way.
  • If your visibility is not above baseline, we keep working at our own cost until it is, for up to a further 90 days or 60 hours.
  • If an AI engine changes materially during the window, we pause and re-baseline rather than let one update decide the result.

FREE · TWO WORKING DAYS · NO CALL

Find out who AI recommends instead of you.

Ten guest questions, your competitors side by side and up to five quick wins your own team can make this month.

Two emails: your Snapshot and one check-in a week later. Nothing else unless you reply. We never sell your details. Privacy notice →

Max Carmichael-Jack, Founder of sAIph Search, smiling, in a green corduroy jacket

Rather talk it through?

Questions, advice or a second opinion on what your agency is doing: tell Max about your property, portfolio or project and we reply within one working day.

QUESTIONS

Questions about pricing

How does your fee compare with OTA commission?

At 18% OTA cost on a £1,875 stay, each OTA booking costs £338. The 20-hour programme is £2,700 a month: about eight bookings moved from OTA to direct, or fewer than two new direct bookings AI wins, cover it. Most hotels see both.

Why do you price in hours?

Because every hotel needs a different mix of work, and the mix changes with the season. Every hour is logged against a task, and you can re-point the hours by email.

Why is the audit required?

Because it is the baseline. Without it we would be guessing where your hours should go, and you would have nothing to measure us against.

Is there a minimum term?

Six months on every programme, or 12 months on Signature if you want the audit included. The Snapshot and a standalone audit carry no commitment.

Do prices include VAT?

No. All prices exclude VAT.

How much does AI search optimisation cost for a hotel?

At sAIph Search, programmes run from £1,350 a month for 10 hours to £8,640 a month for 80 hours. Most single hotels choose Signature: 20 hours a month for £2,700, with the AI Search Audit included on a 12-month term. The Snapshot is free.

Can we change level?

Yes, at any month end, within the minimum term of your current level.

We are part of a brand. Does that change the price?

No. It changes the plan: we label which fixes need your brand and point your hours at what your property can change now.

THE RETURN

What return has a hotel seen?

83.1%

return on investment over the first three months: £1.83 back for every £1 of fees, on the hotel's own analytics.

Source: The Langham's Adobe Analytics, Feb to Jul 2026.

40% → 70%

of ChatGPT answers naming the hotel, in 90 days.

+228%

Organic conversions (booking steps), on flat traffic.

Read the case study →
Max Carmichael-Jack, Founder of sAIph Search

Not sure where to start? Ask us anything.

Advice, a second opinion or a quick question. We reply within one working day.

Get in touch

HOW IT IS BUILT

How is a programme built?

Every programme is built around your hotel. The audit shows where the hours should go; you can re-point them at any time.

For groups, we add brand and property question sets, one request list for the brand team, and clusters of properties that move together.

PROGRAMMES

What does each programme level cost?

AI Search Audit, one-off

£4,600

Four to eight weeks. Included with Signature on 12 months, or Flagship and Estate on six. Credited in full against your first two months within 30 days of the walkthrough.

FoundationSignatureFlagshipEstate
Hours a month10204080
Monthly fee£1,350£2,700£4,860£8,640
Hourly rate£135£135£121.50£108
Minimum termSix monthsSix or 12 monthsSix monthsSix months
AI Search AuditAddedIncluded on 12 monthsIncludedIncluded
First six months, audit included£12,700£20,800£29,160£51,840
Typically suitsOne property, strong in-house teamMost single luxury hotelsFlagships, openings, competitive citiesGroups and collections
Written 90-day guaranteeNoYesYesYes

What the included audit is worth: 12% of the year's value on Signature for 12 months, 21% on Flagship and 25% on Estate, once the hourly discount is counted.

ONE-OFF WORK

What about one-off and urgent work?

WorkRate
Hourly work outside a programme£165 an hour
Emergency work, started within one working day£195 an hour
Additional languages within a programme£2,000 a month each

THE GUARANTEE

We put the outcome in writing.

On programmes of 20 hours a month and above, we agree in writing the questions that matter to your revenue. We measure your baseline as the average of two test runs in the same week, and at day 90 we measure the same way. If your visibility is not above baseline, we keep working at our own cost until it is, for up to a further 90 days or 60 hours. If an AI engine changes materially during the window, we pause and re-baseline rather than let one update decide the result.

WHAT YOU PAY FOR

Why does sAIph cost what it does?

  • Every answer read by a person. Tools miscount AI answers, so we read them and re-test monthly across five engines.
  • Pages, not reports. Each month you get finished pages, ready to publish.
  • The sources AI trusts. Booking sites and review platforms supply most hotel citations. We work on those too.
  • One owner for every fix. Your team, your brand, or us.
  • The outcome in writing. From 20 hours a month.