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HOTEL GROUPS AND COLLECTIONS

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AI Search for Hotel Groups: One Plan Across Brand and Every Property

Guests ask AI about a city, not a brand. We work at brand and property level together, and plan around what the brand controls from week one.

Free, within two working days, no call needed. Budget season: the Snapshot gives you the evidence for a 2027 AI search line.

★★★★★Trusted by world-renowned five-star hotels, including The Langham, London and Raffles London at The OWO

AT A GLANCE

sAIph Search runs AI search programmes for hotel groups and luxury collections: brand-level and property-level question sets, group reporting and one request list for the brand team.

Programmes run at 40 or 80ours a month, with the audit included on a six-month term.

Brand and propertyquestion sets, one for each level
40 or 80hours a month, audit included
1request list for the brand team, in priority order

Trusted by world-renowned five-star hotels including The Langham, London and Raffles London at The OWO.

WHAT GROUPS GET

What does a group programme include?

Brand and property question sets

A set for each property plus brand-level questions, reported in one view.

One request list for the brand team

Template, CMS and booking-engine changes, ordered and ready to send.

Group facts, awards and heritage pages

Property count, brand architecture, origin year, every award with year and body.

Themed content across cities

For example families and pets across several properties, so you own the narrative.

The off-site layer, aligned

Listings, consortium entries, guides and Wikipedia consistent across the portfolio.

Clusters and a board summary

Properties grouped by market, with a quarterly summary for owners.

WHAT WE OFTEN FIND

✕A group "About" page that says "more than 30 properties", which no engine can cite

✕An awards page that renders empty while the homepage lists Forbes Five Star

✕A history page returning a 404, where competitors lead on heritage

✕A consortium listing still carrying a brand name retired years ago

✕A rooms page that links to booking, hiding every suite page from AI

40–80

hours a month on Flagship or Estate, with the audit included on six months. Most groups start with one flagship or a cluster of two.

See pricing

THE DIFFERENCE

Why do groups need a different approach?

Because AI answers a guest's question about a city, not about your brand. A group can be strong on brand questions and still be missing from "best luxury hotel in Marylebone for an anniversary" at property level. Brand websites also limit what a property can change. In our audits, the property's own pages often gave AI nothing to quote, even when the brand was well known.

DIRECT SHARE, PROPERTY BY PROPERTY

The groups that win direct own the last click.

Loyalty-led chains book most stays direct; independents have become more dependent on OTAs. Group programmes track direct share and commission saved for every property.

68%Of Marriott room nights booked by loyalty members in 2025Marriott 10-K, FY2025.
63.4%Of independent hotels' bookings via OTAs in 2025, up from 61%Cloudbeds, Mar 2026.
20–30%Of guest-paid revenue spent on acquisition across channelsKalibri Labs, Jul 2026.

WEEK ONE

What we need from the brand team

Groups move fastest when three things are agreed in week one.

Access and template rules

Who can change the CMS, which templates are locked and what the brand style allows.

Who signs off

One approver for brand-level changes, with an agreed turnaround.

A named contact per property

Someone who holds the facts: prices, capacities, opening hours, awards.

Max Carmichael-Jack, Founder of sAIph Search

Not sure where to start? Ask us anything.

Advice, a second opinion or a quick question. We reply within one working day.

Get in touch

PRICING

How does pricing work for groups?

  • Portfolio audit: brand-level questions plus a question set for each property, priced on the number of properties.
  • Programmes: Flagship (40 hours a month) for a cluster; Estate (80 hours a month, 20% off the hourly rate) for a brand layer plus several properties. Both include the audit on a six-month term.
  • Larger estates: scoped above 80 hours.

All prices exclude VAT.

BRAND TEAMS

How do you work with brand and corporate teams?

We plan around the brand from week one. Every fix is labelled as property, brand or us, and the brand request list is written so a central digital team can approve it quickly. We document every change for your other agencies.

The Langham, London: ChatGPT answers naming the hotel from 40% to 70% in 90 days, with organic conversions (booking steps) up 228%. Read the case study →

FREE · TWO WORKING DAYS · NO CALL

Find out who AI recommends instead of you.

Ten guest questions, your competitors side by side and up to five quick wins your own team can make this month.

Two emails: your Snapshot and one check-in a week later. Nothing else unless you reply. We never sell your details. Privacy notice →

Max Carmichael-Jack, Founder of sAIph Search, smiling, in a green corduroy jacket

Rather talk it through?

Questions, advice or a second opinion on what your agency is doing: tell Max about your property, portfolio or project and we reply within one working day.

Questions from group teams

Can we start with one property?

Yes. Most groups start with one flagship or a cluster of two properties, then extend once the baseline is proven.

Do you work in other languages?

Yes. Additional languages are £2,000 a month each.

Can you report to a board?

Yes. Flagship and group programmes include a quarterly board summary.

We are budgeting for 2027. What do you need from us?

A list of properties, their revenue priorities and who owns the website. The free Snapshot on one property gives you the evidence for a budget line.