Rising ▲
Gemini briefly dropped citations at a model launch.
For you: every model release can move your visibility overnight, so we re-check your questions straight away.
Source: sAIph knowledge base, Oct 2026 ↗Every change, newest first
Rising ▲
Booking sites dominate AI hotel answers.
For you: your booking-site and review listings are part of your AI shopfront, so they must be complete and consistent.
Source: Local Falcon, 998 US hotels, Sep 2026 ↗ Falling ▼
ChatGPT cut its Reddit citations by more than half.
For you: Reddit threads are no longer a dependable route into ChatGPT, so effort goes to the sources it still trusts: your own pages, guides, listings, and press.
Source: Promptwatch via Search Engine Journal, Aug 2026 ↗ Rising ▲
Cloudflare blocks some AI bots by default on new domains.
For you: on pages that show ads, AI agents can be blocked without anyone deciding to, so check your settings.
Source: Cloudflare ↗ Myth ✕
llms.txt files go largely unread.
For you: almost no AI crawler requests the file, so it never comes before content, access or authority.
Source: Ahrefs, 137,210 domains ↗ Falling ▼
Google retired FAQ rich results.
For you: keep FAQ answers on the page for guests and AI, but stop expecting the search snippet.
Source: Google Search Central ↗ Myth ✕
Schema markup does not win AI citations.
For you: a controlled test of 1,885 pages found no major lift, so we use schema for clarity and put the effort into visible content.
Source: Ahrefs, May 2026 ↗What we have stopped recommending, and why
| Tactic | What changed | What we do instead |
|---|---|---|
| llms.txt as a visibility lever | 97% of files receive no requests (Ahrefs, Jun 2026) | We no longer include it; the time goes on content, access and sources |
| Schema as a citation tactic | No measurable citation lift in controlled testing | Schema for clarity; complete, visible facts on the page |
| FAQ markup for search snippets | Google withdrew FAQ rich results in May 2026 | Visible answers to real guest questions |
| Reddit seeding for ChatGPT | ChatGPT's Reddit citations fell sharply in August | Earned coverage and accurate listings; genuine, disclosed answers on Reddit kept for Perplexity |
| Content chunking or rewriting pages "for AI" | No evidence it helps; risks thin pages | Pages written for guests, with the facts stated plainly |
AI search changes faster than most review cycles. We re-test our own advice every month.
Rising ▲
Gemini briefly dropped citations at a model launch.
For you: every model release can move your visibility overnight, so we re-check your questions straight away.
Source: sAIph knowledge base, Oct 2026 ↗ Rising ▲
Booking sites dominate AI hotel answers.
For you: your booking-site and review listings are part of your AI shopfront, so they must be complete and consistent.
Source: Local Falcon, 998 US hotels, Sep 2026 ↗ Rising ▲
Cloudflare blocks some AI bots by default on new domains.
For you: on pages that show ads, AI agents can be blocked without anyone deciding to, so check your settings.
Source: Cloudflare ↗What we have stopped recommending, and why
| Tactic | What changed | What we do instead |
|---|---|---|
| llms.txt as a visibility lever | 97% of files receive no requests (Ahrefs, Jun 2026) | We no longer include it; the time goes on content, access and sources |
| Schema as a citation tactic | No measurable citation lift in controlled testing | Schema for clarity; complete, visible facts on the page |
| FAQ markup for search snippets | Google withdrew FAQ rich results in May 2026 | Visible answers to real guest questions |
| Reddit seeding for ChatGPT | ChatGPT's Reddit citations fell sharply in August | Earned coverage and accurate listings; genuine, disclosed answers on Reddit kept for Perplexity |
| Content chunking or rewriting pages "for AI" | No evidence it helps; risks thin pages | Pages written for guests, with the facts stated plainly |
AI search changes faster than most review cycles. We re-test our own advice every month.
Falling ▼
ChatGPT cut its Reddit citations by more than half.
For you: Reddit threads are no longer a dependable route into ChatGPT, so effort goes to the sources it still trusts: your own pages, guides, listings, and press.
Source: Promptwatch via Search Engine Journal, Aug 2026 ↗ Falling ▼
Google retired FAQ rich results.
For you: keep FAQ answers on the page for guests and AI, but stop expecting the search snippet.
Source: Google Search Central ↗What we have stopped recommending, and why
| Tactic | What changed | What we do instead |
|---|---|---|
| llms.txt as a visibility lever | 97% of files receive no requests (Ahrefs, Jun 2026) | We no longer include it; the time goes on content, access and sources |
| Schema as a citation tactic | No measurable citation lift in controlled testing | Schema for clarity; complete, visible facts on the page |
| FAQ markup for search snippets | Google withdrew FAQ rich results in May 2026 | Visible answers to real guest questions |
| Reddit seeding for ChatGPT | ChatGPT's Reddit citations fell sharply in August | Earned coverage and accurate listings; genuine, disclosed answers on Reddit kept for Perplexity |
| Content chunking or rewriting pages "for AI" | No evidence it helps; risks thin pages | Pages written for guests, with the facts stated plainly |
AI search changes faster than most review cycles. We re-test our own advice every month.
What we have stopped recommending, and why
| Tactic | What changed | What we do instead |
|---|---|---|
| llms.txt as a visibility lever | 97% of files receive no requests (Ahrefs, Jun 2026) | We no longer include it; the time goes on content, access and sources |
| Schema as a citation tactic | No measurable citation lift in controlled testing | Schema for clarity; complete, visible facts on the page |
| FAQ markup for search snippets | Google withdrew FAQ rich results in May 2026 | Visible answers to real guest questions |
| Reddit seeding for ChatGPT | ChatGPT's Reddit citations fell sharply in August | Earned coverage and accurate listings; genuine, disclosed answers on Reddit kept for Perplexity |
| Content chunking or rewriting pages "for AI" | No evidence it helps; risks thin pages | Pages written for guests, with the facts stated plainly |
AI search changes faster than most review cycles. We re-test our own advice every month.
Myth ✕
llms.txt files go largely unread.
For you: almost no AI crawler requests the file, so it never comes before content, access or authority.
Source: Ahrefs, 137,210 domains ↗ Myth ✕
Schema markup does not win AI citations.
For you: a controlled test of 1,885 pages found no major lift, so we use schema for clarity and put the effort into visible content.
Source: Ahrefs, May 2026 ↗What we have stopped recommending, and why
| Tactic | What changed | What we do instead |
|---|---|---|
| llms.txt as a visibility lever | 97% of files receive no requests (Ahrefs, Jun 2026) | We no longer include it; the time goes on content, access and sources |
| Schema as a citation tactic | No measurable citation lift in controlled testing | Schema for clarity; complete, visible facts on the page |
| FAQ markup for search snippets | Google withdrew FAQ rich results in May 2026 | Visible answers to real guest questions |
| Reddit seeding for ChatGPT | ChatGPT's Reddit citations fell sharply in August | Earned coverage and accurate listings; genuine, disclosed answers on Reddit kept for Perplexity |
| Content chunking or rewriting pages "for AI" | No evidence it helps; risks thin pages | Pages written for guests, with the facts stated plainly |
AI search changes faster than most review cycles. We re-test our own advice every month.
Not sure what these changes mean for your hotel?
The free Snapshot shows where you stand today, and what to fix first.
FREE AI SEARCH VISIBILITY SNAPSHOT
See who AI recommends instead of you, free.
You against your competitors · What AI says about you · Up to five quick wins your team can make this month · Where rivals are winning. Free, within two working days.
Two emails: your Snapshot and one check-in a week later. Nothing else unless you reply. We never sell your details. Privacy notice →