IRI: The Vendor AI Names Most

Four months into an AI search retainer, IRI's web traffic rose 30% in a single month. By June 2026 it was the most-named vendor across the 200 AI answers we tracked for its category.

THE LANGHAM, LONDON40% → 70%of ChatGPT answers naming the hotel, in 90 days, with organic conversions (booking steps) up 228% on flat traffic."Our brand is entering far more AI conversations than it was a month ago."Joe Bamsey, then Director of E-Commerce · Read the case study →

★★★★★Trusted by world-renowned five-star hotels, including The Langham, London and Raffles London at The OWO

Most named

across 200 tracked AI answers, June 2026

+30%

web traffic in a single month

THE CHALLENGE

Buyers were asking AI engines to shortlist vendors, and the answers named competitors with clearer, more quotable pages and broader third-party coverage.

WHAT WE DID

✓Built the prompt set from how buyers phrase vendor shortlists

✓Rewrote key pages to answer those questions in their opening lines

✓Worked on the third-party sources the engines cited for the category

✓Re-tested monthly and moved effort to the questions that lagged

THE CHALLENGE

Named alongside every rival, recommended above none.

IRI appeared in AI answers for its category but was rarely the vendor named first.

WHAT WE DID

What did we change?

A four-month AI search retainer: answer-first pages, entity consistency and the sources AI cites for the category.

How our AI search optimisation works →

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Max Carmichael-Jack, Founder of sAIph Search, smiling, in a green corduroy jacket

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